“Three Billboards Outside Missouri Ebbing” led to inspiring speeches by Frances McDormand as she and Sam Rockwell swept up Golden Globes, BAFTA’s, Oscar’s and gathered an army of fans, talk of inclusion causes as a matter of requirement for film projects and has also influence campaigners around the world.
After waiting for months with no culprit’s being caught in her daughter’s murder case, Mildred Hayes buys up three billboard signs with a message aimed at William Willoughby, the town’s revered chief of police. The intended outcome is to draw attention to her daughter’s case and to provoke action from the sheriff’s office.
Throughout the film, the billboards are constantly being destroyed and updated ultimately remain on the landscape whilst Mildred continues to seek out justice for her daughter.
It’s this image that has inspired campaigners to use this tactic in their campaigns or justice. Billboards are being used to call out events, individuals and causes and here are some of the billboards seen so far.